One common misperception regarding websites is that they are solely for national or multinational businesses with global audiences. Websites are actually just as valuable, if not more, for small businesses. They are a fantastic way for local businesses to communicate with their customers. Search engines prioritize local search and results are frequently ranked according to geographical location, which is beneficial to local businesses. Let us dive into more reasons why having a website is crucial to the success of your small business.
Why You Should Have a Small Business Website
- Increased Visibility
- Professional Outlook
- Enhanced Credibility
- Easy Access
- Control the Narrative
- 24/7 Availability
- Fading Social Media Reach
- Reduced Competition Heat
Over 4.5 billion people use the internet every day and more than 90% of them use mobile devices to do so. Your company is basically invisible to these people if you don’t have a website. Unless you invest in a website, your company will become invisible to people who matter as global crises as in the case of COVID-19 push the global market even more digital. A search engine-optimized website allows you to reach thousands of additional prospective customers without investing a lot of money. No matter what business you work in, the information on your website has an impact on purchasing decisions and commercial transactions.
Having your own website allows you to create a branded email address which adds a professional touch to all of your conversations, especially if you’ve previously conducted business using a personal email address. Furthermore, several email marketing platforms no longer allow users to send emails from their personal addresses. This means that you’ll need a professional email account if you want to leverage the power of email marketing. Your website is also a perfect place to display any professional certification.
Having a professional website demonstrates to the rest of the world that you are serious with your business. 84 percent of today’s consumers believe that having a website establishes your company’s credibility above those that merely have social media pages. People are more likely to engage with a firm they can trust in the end, and having a website is the first step toward that relationship. While it may be simpler to build a Facebook page, a company website allows you to command greater authority and trust.
A website is a good place to put your contact information so that potential customers can easily find it. You can also include your contact information in a header or footer so that it displays on every page of your website, encouraging visitors to contact you.
Control the Narrative
While it is tough to control what others say about your brand, you may shape how it is perceived by publishing your own story on the internet. When it comes to helping brands promote their message, vision, and mission, a website is significantly more effective than print ads or brochures. According to SEO Tribunal, Google receives 5.6 billion searches and 63,000 searches per second on any given day. Consider the possibility that, with such a high volume of searches, someone is looking for your specific service right now.
With a website, visitors can access your content at any time of day, at their leisure. This helps with marketing and boosts sales significantly. It’s also a step toward better customer service and connection development, especially if you have AI-powered chatbots on your website that can help users with simple issues when they need it most. So, whether someone visits your website at 2 a.m. or 10 a.m., you’re always connecting with them in some form, and you can wave goodbye to the ‘closed for business’ notice.
Fading Social Media Reach
While social media networks have the potential to improve business, relying only on them can be a costly mistake in the long run. According to Facebook, users spent 50 million fewer hours on Facebook in 2018 than the previous year. As a result, more businesses are now constructing websites rather than depending solely on social media networks.
Reduced Competition Heat
If you play your cards well and optimize your website properly, you can compete with the leading brands in your industry. It is possible to outrank larger websites organically and generate excellent leads from search engines.
With all of the benefits that a website provides, you don’t need to be persuaded that your business needs one. Start promoting your business the right way. Launch your small business website today. At the webmakers, you can easily get a beautiful and functional website in no time and at a very affordable price. Get started now.