In recent years, technology has evolved to a top scale. Traditional marketing’s importance gradually faded with the internet revolution of the 1990s. In this article, I share with you the advantages digital marketing has over traditional marketing and how to determine which marketing plan is ideal for your brand. Read on.
What is Traditional Marketing?
Traditional marketing is an older offline marketing technique which includes promotion or advertisement, such as flyers, billboards, TV ads, radio ads, print ads, newspaper ads, and so on, that businesses employ to market their products. It is based on the idea of reaching a big audience in order to create leads. Interest, awareness, desire, and decision are the four phases involved in traditional marketing.
What is Digital Marketing?
Digital Marketing is a blanket term for the entire marketing techniques in which sellers reach their customers through online advertisements, web applications, emails, search engines, mobile applications, influencers, and other paid promotions on social media. Digital Marketing is empowered by the internet and the smartphone revolution. The smart and right use of Digital Marketing techniques would help any enterprise to excel.
Why Should You Choose Digital Marketing Over Traditional Marketing?
1. Minimum Investment
Traditional marketing methods such as newspapers, billboards, and television commercials are extremely expensive and time-consuming. Such costs are reduced and are no longer exorbitant with digital marketing. Digital marketing can generate maximum attention with minimal expenditure.
2. Wider Reach
Digital marketing functions as a global tool in today’s world. In a short period of time, you can reach millions of individuals. Traditional marketing is however limited in its reach in that it only allows you to target a certain location, city, or nation at a time.
Digital marketing leverages on several analytical tools such as Google Analytics and Google Planner, which offer useful information on your Ad campaign. This makes it possible for issues to be fixed on the spot, and modifications to be implemented quickly. You can also track the campaign’s traffic, bounce rate, conversion rate, and impressions more quickly.
4. Brand Visibility and Development
In building a brand image, the statistics of digital marketing vs. traditional marketing vary. Traditional marketing focuses on simple methods of promoting a brand that may or may not be effective. However, digital marketing strategies such as Search Engine Optimization (SEO), Pay Per Click (PPC), and Social Media Marketing (SMM) guarantee results and have the ability to convert the company into a household name.
5. High Engagement.
With digital marketing you can quickly address and solve prospects’ concerns thereby increasing your brand vitality and trust. This is not achievable with traditional marketing.
6. Better STP
The main advantage of digital marketing over traditional marketing is its ability to customize. Digital marketing campaigns may be modified depending on the target group’s interest by using the segmentation, targeting, and positioning of the target group interest (STP) approach.
7. High Conversion Rate
People identify with the company’s product/services because of such customization and personalized modification. This generates a lot of leads and converts them well.