Two days after receiving $250 million in a series D round in February 2022, the pan-African financial powerhouse Flutterwave had an event where it announced, among other things, that it would incorporate Google Pay and Apple Pay into its range of payment options. The company is now delivering on its promise regarding Google Pay, allowing customers to utilize it to make purchases from merchants using Flutterwave .
This comes after the business recently enabled buyers and sellers to conduct direct transactions using the cryptocurrency by integrating Nigeria’s digital currency, the e-Naira, onto its platform. With these actions, it is evident that Flutterwave is on a quest to provide its users with quick and varied payment solutions.
With Google Pay, customers can make secure, hassle-free, and contactless payments. It enables fund transfers for retailers in physical stores using near-field communication (NFC) technology. In order to make online or in-app purchases, users can also save their card information in the Google Wallet service.
Google Pay is a popular payment method in Africa and is currently accessible to customers with Android phones, tablets, or wearables in 42 countries; Flutterwave’s choice to make this service accessible to Africans is noteworthy. With this integration, Google Pay users from all across the world may pay companies on Flutterwave within an average transaction completion time of three minutes. Flutterwave claims that this action will lower the rate of cart abandonment for its users.
The founder and CEO of Flutterwave, Olugbenga Agboola, voiced his convictions that the Google Pay integration will bring customers from around the world to businesses on Flutterwave in a statement published with TechCabal.
“Our dedication to developing a platform with streamlined payments for everyone is the reason behind Flutterwave’s ongoing and rapid growth. The GooglePay payment option will boost the current success rates for businesses on Flutterwave and draw more foreign clients. By integrating with Google Pay, people from all over the world will be able to take advantage of the vibrant African e-commerce market. It will help us follow through on our pledge to give everyone access to limitless opportunities, he said.
For the time being, Flutterwave is not automating this integration for the 30,000 merchants who use its platform. A manual opt-in process would be required from the dashboards of interested merchants.